Privacy

Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from lcswatchgoldplating.com (the “Site”).

PERSONAL INFORMATION WE COLLECT When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse the Site, we gather information about the specific web pages or products you view, as well as the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically-collected information is referred to as “Device Information”.

We collect Device Information using various technologies:

• “Cookies”: These are data files placed on your device or computer, often containing an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.

• “Log files”: These track actions occurring on the Site and collect data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons”, “tags”, and “pixels”: These are electronic files used to record information on how you browse the Site.

Additionally, when you make a purchase or attempt to make one through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. This information is referred to as “Order Information”.

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION We use the Order Information we collect primarily to fulfill orders placed through the Site, which includes processing payment information, arranging shipping, and sending invoices and/or order confirmations. Additionally, we use this Order Information to:

• Communicate with you;
• Assess potential risks or fraud in our orders; and
• Provide you with information or advertisements about our products or services, based on your preferences.

We use the Device Information collected to help screen for potential risks and fraud (especially your IP address) and, more generally, to improve and optimize our Site. This includes generating analytics about how customers browse and interact with the Site, as well as evaluating the success of our marketing and advertising efforts.

SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third-party service providers to assist us in using your Personal Information, as described above. For example, we use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information by visiting https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site. You can find more information on how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

Finally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or protect our rights in any other way.

BEHAVIORAL ADVERTISING As stated above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the following links:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK Please note that we do not change our data collection and use practices on the Site when we receive a Do Not Track signal from your browser.

YOUR RIGHTS If you are a European resident, you have the right to access your personal information and request correction, update, or deletion of this information. To exercise this right, please contact us using the information below.

If you are a European resident, note that we process your information to fulfill contracts we may have with you (e.g., if you place an order through the Site) or to pursue our legitimate business interests mentioned above. Additionally, be aware that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION We retain your Order Information for our records when you place an order through the Site, unless you request its deletion.

CHANGES We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

MINORS The Site is not intended for individuals under the age of 14.